How do you communicate something that hasn’t been done before?
The Ausgrid Community Battery trial is the first of its kind on Australia’s east coast. It is a shared battery solution in a local neighbourhood which allows customers and the wider community to access the multiple benefits that batteries provide, while also making access to energy storage more equitable and increasing the amount of renewable energy in the system.
RPS was engaged to design and deliver the end-to-end customer awareness campaign and onboarding to the community battery trial. Our deep understanding of customers’ situations, perceptions and expectations, meant that RPS led the creative with the end user in mind, evident with high customer satisfaction and retention.
