The Gippsland Dawn Offshore Wind Project has won silver in the BETTER FUTURE World Design Awards 2025 for Environmental Sustainability! This award underscores a commitment to a clean energy future.
In a rapidly evolving renewable energy market, BlueFloat Energy, a community-centric global leader in offshore wind projects recognise the need for a brand identity that reflected their innovative approach and was distinguishable amongst the 12 local competitors to drive engagement and align with their environmental excellence.
RPS was tasked with the insights, outcomes and creative—crafting a compelling brand and execute rollout to energise marketing, product design and customer experience. The challenge was clear: create a distinctive and memorable brand, future-focussed to deliver positive outcomes.
The result is a brand that not only positions Gippsland Dawn as a leader among competitors but also builds trust with key stakeholders. By distilling complex offshore wind processes into clear and compelling narratives, we elevated the project’s profile, fostered partnerships and advanced the sustainable development goals.
